Aug 1, 20192 min read

Brand & Logo Refresh!

Updated: Aug 9, 2019

The time has come!

After supporting the region's best events from Hong Kong throughout the last 8 years, we have decided that it is time to refresh our branding.

First things first: our services and systems you know and love will not change. By having more experienced manpower, expect our customer service to continue to get even better with faster response times and event-specific offers.

However, in the past years, Central Pacific (CP) has grown from a sole representative office for innovative software brands into a technology consulting company and tech supplier for Hong Kong's best brands and agencies.

Our new branding and logo should reflect our commitment to quality software, professionalism, and outstanding customer service.

Let’s have a look, shall we?

The new Central Pacific Logo with the short slogan "Simply Innovative"

The new CP icon which can also be found in the main logo:

“The design was curated based on a modern, corporate and clean typeface customized to be functional as an icon as well as full text. The iconic mark utilizes the business acronym CP while cleverly incorporating 3 digital squares and a forward-facing digital arrow.” - Terry Bogard (Designer)

Central Pacific’s longer slogan “Simplifying Event Management With Innovative Technology" will remain but a shorter version "Simply Innovative" is now part of the standard logo.

The Central Pacific logo without slogan:

Central Pacific Colors

CP's primary colors changed from a simple black and white into more sophisticated, yet subtle black and golden color tones with variations of red for call to action buttons.

As a tech supplier and technology partner, CP sees its role in stepping back after the event set-up has been completed and let the event and client’s branding shine instead. The subtle colors should reflect the compatibility with events of larger corporate clients as well as luxury brands.